Mastersoft Blog

Return to form: Speeding up customer data entry

  For customers visiting your organisation’s website, a smooth and easy journey is critical. Whether shopping through an e-commerce solution, filling out an application or leaving details for a later contact, any delays and disruptions along the way can lead to a negative customer experience and loss of opportunity. In the age we now live in, consumer interactions are all about speed and efficiency. It’s not that we all have less time than we did in the pre-digital era – although that’s undoubtedly a factor – but rather that industry-leading…

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Using Addresses as The Gateway to Spatial Customer Analysis

  A person’s address is a fundamental part of their identity, and accurate addresses are one of the most valuable pieces of customer data your organisation can obtain. For the effective delivery of all manner of services, it’s the first piece of information on the road to understanding your customers. The address itself is important, but once it is accurately verified and tagged with more specific spatial information, it can serve as the gateway to much deeper analysis based on your customers’ spatial location. Greater understanding of the characteristics of people…

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Spring Cleaning your Customer Data

 Spring is well and truly underway, and as the weather warms we have entered the traditional time for cleaning in anticipation of another long summer. It’s not just homeowners who can make the most of the changing seasons, however – businesses should use this time as a reminder of the importance of having clean, accurate data. As the digital age has progressed and many businesses have found themselves needing to rapidly implement modern data management solutions, it’s not unexpected that quality has been sacrificed in favour of haste. It’s precisely…

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Optimising Your Call Centre Teams with IT

For businesses in a number of industries, the call centre is the most critical customer-facing element. When fielding enquiries, reaching out with new marketing campaigns and gathering valuable customer data, there are few better ways for your workforce to directly engage with your audience. That said, even the most effective call centre teams can be hamstrung without the best possible technology helping them communicate. So how can your organisation use IT solutions to optimise every customer interaction and deliver an experience fit for modern consumers? When gathering customer data, call centres…

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Improving Service as a Customer Data-Driven Business

Every organisation in Australia and New Zealand deals with data in some capacity. What separates the leading businesses from the followers, however, is how they integrate that data into their operations and workflows. Effective data management can transform the performance of a company, offering insight into customer activities and desires, productivity and efficiency benefits, and improved reporting and strategising. So how can your business go from being a follower to a leader, unlocking the potential buried in your customer data? Getting the most from customer data starts with your company…

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