Insurance
Constantly striving to reduce risk, insurance companies know they need to work smarter to deliver improved services or risk customers going elsewhere. Claims, quotes, policy documents and a constant flow of communications. Extensive regulatory requirements. Managing multiple sales channels and varying opportunities to cross sell. Mastersoft knows clear and accurate client data is the key starting point.
Allianz has over 2 million policyholders across its portfolio of insurance and risk management products. Multiple channels take these products to market and Allianz work hard to maintain a competitive advantage. A history of product focus was being reflected in its systems environment. Initiatives were put in place to change this to become more customer focused. Always a good place to start when Mastersoft look at refining strategies around customer data.
The goal was to make it as easy as possible for Allianz customers to access products and services. Self-service solutions wherever possible so customers were given control. When a customer contacted the service centre or needed to view their portfolio online, Allianz wanted them to do so easily and in one place. A single view of their details that was accurate and contained consolidated information, was key. Mastersoft implemented Harmony software and everyone was delighted with the end result. It gave Allianz the ability to cleanse existing information, identify duplication before consolidation and then provide a mechanism to assist in maintaining accuracy, with information being fed in from many different sources.
A total focus on the customer provided an excellent opportunity for Mastersoft to implement a single customer view via service oriented architecture.
Not only does our Harmony solution meet the needs of this initiative but it also enables cost reductions, easier risk management and the potential to drive increased revenues through customer centric behaviours. Allianz also adopted smarter marketing and campaign management, using the information about relationships with customers to target-market products aligned to individual needs.
