When the information of a customer is entered into a computer system, there’s a good chance that the details will differ depending on who actually enters it.
For example, the worker who puts the name of a customer or their address into the system will likely change it due to a number of factors. This could be based on how they’ve heard the name or address spelled in the past, or how the customer pronounces it. There’s really no avoiding this, however, and as long as employees are entering data into a computer system, there are going to be inconsistencies.
As long as employees are entering data into a computer system, there are going to be inconsistencies.
While this isn’t a problem for people searching for the information, as we can recognise when variations represent the same person, computers don’t have this functionality.
This is where a data matching solution can prove an invaluable asset, helping to better interpret customer details and eliminate the issues that come along with false matches. So what is one of these solutions?
A solution in Harmony Match
At the most basic level, Harmony Match allows businesses to create and manage master customer records. Following implementation, the company will see increased productivity from staff (as they’re able to more easily find the information they’re looking for) and improved relationships with customers (as staff will always have the right data when dealing with them).
How does it work?
Using a subjective reasoning framework, Harmony Match is able to replicate the same processes that your staff carry out to interpret customer details. This means when a staff member attempts to find information about a particular customer, Harmony Match will search the database using a similar reasoning approach to a real person.
In turn, this avoids the problems commonly associated with more traditional searching systems, where it would only be capable of returning information if the search query was spelled correctly.
When using a traditional system without Harmony Match, a customer may phone through to a business to enquire about their account, but because their name was spelled incorrectly before, the system cannot find the correct set of data. Harmony Match can fetch the details that best match those of the search query.
Staff can then trust the output from Harmony Match for any subsequent processes, and they won’t need to conduct additional processing or any further reviews.
What are the key features?
Harmony Match can prove invaluable as a tool to classify the type and strength of each match that’s returned, and match any combination of details. By allowing users to enter nearly limitless combinations, it’s easy and quick to find the right information.
Harmony Match can prove invaluable as a tool to classify the type and strength of each match.
It’s also a powerful tool to match people, households and companies together in a single pass, which makes finding information for a group of people even easier. For customers with the same addresses, Harmony Match can also match this data. What’s more, it can be used to match multiple source files.
Who can make use of Harmony Match?
As it has been noted above, Harmony Match is an excellent tool for all businesses needing better control of customer records, whether they’re wanting to manage existing records or even start with new records. In addition to this, businesses can also de-dupe records for marketing purposes and for compliance.
For businesses with locations in different regions, Harmony Match can also match the information of international customers. Businesses can no longer afford to deal with the inconvenience of duplicate data, given the time delays and issues when the wrong information is used.
Speak to Mastersoft to learn more about a capable solution in Harmony Suite, and what it can do when it’s implemented within your business.