AccorPlus is a leading travel, dining and lifestyle program that offers discounts on accommodation and meals and other benefits through a privilege card.
The AccorPlus card is marketed through a network of call centres across the Asia Pacific region.
Feeding the call centres with quality leads was a constant challenge. “Up to this point we had used a very manual system,” said Vice President IT – Asia Pacific, Caroline Woodhill.
Leads come from the Accor Loyalty program, guest check-ins, referrals and personal contacts. The data is of variable quality, and the spelling of names and addresses differs greatly.
Because Accor is an international brand, leads represent people from many countries in a random sequence.
Mastersoft was engaged to provide a cloud-based solution to deliver unique, standardised, complete and reliable leads in real-time. It was the perfect solution for Accor Plus.
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