Adding Value to Your Business Intelligence with Geocoded Addresses

The Geocode National Address File, or G-NAF, is a geocoded resource for mapping purposes, and serves as a powerful way to analyse your data. Containing over 13 million Australian address records and geocodes, the G-NAF provides an authoritative source of information for businesses.

This data can be used in a number of extraordinary ways – to determine planning for buildings and utilities, understand patterns in crime, design the most optimal route for postal services and assess an area for risk in the event of a natural disaster.

However, spatial data is best understood when visualised through the creation of maps. Maps can be used to display the flow or proximity of an area, which are then used to analyse demographic trends. Seeing your data visualised in front of you can make all the difference when examining your data, allowing you to see patterns and make informed decisions from them.

How does a business benefit from analytics?

Demographic trends include anything relevant to a business. For example, by looking at the spatial data on a map, you could see the birth rate, death rate, life expectancy, marriage and divorce rate and inward and outward migration of an area. This can be used to analyse the behaviour or trends of an area and add greater focus to marketing use.

A business can use the spatial map analysis to find the top-performing organisations within a user-defined area of interest, or to identify the number of public safety concerns – such as motor vehicle theft – within a certain distance from a specific location – such as where you might want to place your new automotive business.

Mastersoft Harmony Hosted is the gateway to spatial analytics.Mastersoft Harmony Hosted is the gateway to spatial analytics.

Verifying this data is understandably crucial to successful spatial analytics, which is where Mastersoft Harmony Hosted really starts to shine.

Containing over 13 million Australian address records and geocodes, the G-NAF provides an authoritative source of information for businesses.

A complete set of information makes it possible to predict an area’s environmental risk level – the zones most affected by a flood or fire, and where the best route of evacuation would be.

“If you know where a point is in space, you can tell how far it is from a shopping centre, append information from the Australian Bureau of Statistics such as life stage, income, health, socioeconomic factors, along with all hazard risks,” said George Langley, general manager for strategy and business development at Mastersoft.

This information can be invaluable to businesses, as understanding the behaviours of the general public will allow you to market your business to them with far greater accuracy.

Geocoded addresses and spatial analytics are valuable to businesses.Geocoded addresses and spatial analytics are valuable to businesses.

Using the information in G-NAF with Mastersoft Harmony Hosted means you can get clean, thorough and reliable spatial demographic data. This data will allow you to make smarter decisions with where to take your business, giving you an edge wherever you interface with the public. Get in touch today to see how Mastersoft Harmony Hosted Address Validation with Geo-codes can help your business.