Mastersoft Blog

Harmony Hosted 1.9.4 Release

We are pleased to announce Harmony Hosted 1.9.4  Here is a summary of the main features of the this release. Introduction of the Reverse lookup functionality. This feature is a frequent request from our customers. It allows you to look up an address using a persistent identifier such as DPID, GNAF PID and CNAR ID.  Creation of new configurable address component as part of API lookup Introduction of a configurable option to standardise address components as part of the address output. Ability to separate Postal Type and Postal Number Postal…

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Maggie Beer selects Harmony Hosted for eCommerce Address Validation Service

Maggie Beer Products looks to improve online customer experience with Harmony Hosted Rapid Address Validation Mastersoft is pleased to announce that it has added the online retail site of Maggie Beer Products (www.maggiebeer.com.au) as a customer for its Harmony Hosted Rapid Address Validation Service. Maggie Beer Products was founded by Maggie Beer, legendary Australian cook, food author, restaurateur and food manufacturer, and her husband, Colin. The team at Maggie Beer Products wanted a reliable and scalable address validation service that provided the optimal customer experience and supported the fastest possible ordering…

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Return to Form: Speeding up Customer Data Entry

For customers visiting your organisation’s website, a smooth and easy journey is critical. Whether shopping through an e-commerce solution, filling out an application or leaving details for a later contact, any delays and disruptions along the way can lead to a negative customer experience and loss of opportunity. In the age we now live in, consumer interactions are all about speed and efficiency. It’s not that we all have less time than we did in the pre-digital era – although that’s undoubtedly a factor – but rather that industry-leading customer…

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Using Addresses as The Gateway to Spatial Customer Analysis

  A person’s address is a fundamental part of their identity, and accurate addresses are one of the most valuable pieces of customer data your organisation can obtain. For the effective delivery of all manner of services, it’s the first piece of information on the road to understanding your customers. The address itself is important, but once it is accurately verified and tagged with more specific spatial information, it can serve as the gateway to much deeper analysis based on your customers’ spatial location. Greater understanding of the characteristics of people…

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Spring Cleaning your Customer Data

 Spring is well and truly underway, and as the weather warms we have entered the traditional time for cleaning in anticipation of another long summer. It’s not just homeowners who can make the most of the changing seasons, however – businesses should use this time as a reminder of the importance of having clean, accurate data. As the digital age has progressed and many businesses have found themselves needing to rapidly implement modern data management solutions, it’s not unexpected that quality has been sacrificed in favour of haste. It’s precisely…

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