Mastersoft Blog

VIX Verify Change of Ownership

As of 22 October 2018, VIX Verify has been acquired by GBG, the global identity data intelligence specialist. VIX Verify and GBG share the same DNA, having both built successful businesses which focus on providing identity verification and location intelligence services. The two companies also operate in similar sectors with blue-chip customers in financial services, retail and gaming. As a combined entity, the GBG / VIX Verify and Mastersoft Group will be able to offer its customers a global end-to-end solution that provides business intelligence by leveraging data and technology…

Read this post

Harmony Suite 2.10 Release

We are pleased to announce the Harmony Suite version 2.10, which comprises many new features and enhancements. Here is a summary of the new features available in version 2.10.  A detailed overview can be found in the Harmony Suite v2.10 release notes. Introduction of GNAF Plus in Harmony Suite GNAF Plus is an enriched version of PSMA’s GNAF dataset. In addition to the existing GNAF attributes appended to an address GNAF Plus provides attributes associated with the address based on the 2016 Census Data SEIFA (Socio-Economic indexes for the Areas)…

Read this post

Harmony RightAddress 1.9.4 Release

We are pleased to announce Harmony RightAddress 1.9.4  Here is a summary of the main features of the this release. Introduction of the Reverse lookup functionality. This feature is a frequent request from our customers. It allows you to look up an address using a persistent identifier such as DPID, GNAF PID and CNAR ID.  Creation of new configurable address component as part of API lookup Introduction of a configurable option to standardise address components as part of the address output. Ability to separate Postal Type and Postal Number Postal…

Read this post

Using Addresses as The Gateway to Spatial Customer Analysis

  A person’s address is a fundamental part of their identity, and accurate addresses are one of the most valuable pieces of customer data your organisation can obtain. For the effective delivery of all manner of services, it’s the first piece of information on the road to understanding your customers. The address itself is important, but once it is accurately verified and tagged with more specific spatial information, it can serve as the gateway to much deeper analysis based on your customers’ spatial location. Greater understanding of the characteristics of people…

Read this post

Spring Cleaning your Customer Data

 Spring is well and truly underway, and as the weather warms we have entered the traditional time for cleaning in anticipation of another long summer. It’s not just homeowners who can make the most of the changing seasons, however – businesses should use this time as a reminder of the importance of having clean, accurate data. As the digital age has progressed and many businesses have found themselves needing to rapidly implement modern data management solutions, it’s not unexpected that quality has been sacrificed in favour of haste. It’s precisely…

Read this post