Mastersoft Blog

Mastersoft Announces PAF and G-NAF Link table

Alone, data isn’t much use to anybody. Isolated and unverified, it has little purpose beyond what is essentially an information opinion. In Australia, at least with regard to addresses, there are two high-quality reference sources available.  The first is the Postal Address File (PAF) – a list of all Australia addresses that Australia Post delivers physical mail to, compiled and managed internally by Australia Post.  The other is the Geocoded National Address File (G-NAF), based on registered sections of land by state and local governments. The G-NAF is collated from a range of…

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PAF and G-NAF Address Verification in Harmony

Addresses are the most difficult data to enter correctly. Human error and data inconsistency result in a self-perpetuating cycle of misinformation. Digital, device-based forms of communicating and submitting data can create problems for a business, so having a method of quick, reliable data entry at your fingertips is essential. The main way to solve the issue of inconsistency is to provide tools that allow addresses to be selected from a database of valid address. This ensures that all addresses are accurate and formatted correctly, regardless of when and where they are being…

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The Why and the How of Data De-duping

Businesses that manage significant quantities of data, whether it’s information relating to customers or the organisation as a whole, will understand the need to keep this information in order. This means carrying out a number of data management processes including verification, putting rules in place and the process of de-duplication, or de-duping. For those organisations yet to carry out any sort of data enhancement or management, here is the how and the why of data de-duping. There’s no getting around it, customer IDs are nearly entirely subjective. The why There’s no…

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How to develop a data governance framework

Between downloading white papers and submitting enquiries to contact centres, there are dozens of ways customers interact with your business. If your customer data is accurate and well managed, you can study it to inform business actions. However, those decisions must adhere to a framework that ensures the quality and security of the information for which you are responsible. Creating a data governance framework In 2007, University of Arkansas at Little Rock’s Department of Information Science Chairwoman Elizabeth Pierce delivered a presentation on data governance at the Massachusetts Institute of…

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Are you ignoring the value of customer data?

Information has become an essential resource of the modern business, used by companies both small and large across a significant number of industries and sectors. These are the organisations that take on large quantities of customer data as a way of better understanding specific market niches and attracting new customers. However, even though there’s significant value to be found in utilising this data, many organisations are choosing to ignore it. Information has become an essential resource of the modern business. A new study from Gartner has found that this is…

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