Mastersoft Blog

Data and Analytics set to Reshape Businesses

data analytics new business

Few assets offer the same benefits of capable data and analytics (D&A), the science of analysing data with the aim of uncovering patterns and drawing conclusions about the information. It’s a process that’s growing in importance and will reshape businesses in the near future. Wrestling a hold over data, and implementing a D&A approach will be one of the most important areas for a company to focus on. This piece will look at what D&A means for organisations and why quality data will be one of the highest priorities. What is D&A? The…

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Data enhancement: A necessary undertaking

Data Enhancement

No matter the industry, data has come to play an important role in all aspects of business operations. Companies such as Boeing use data to test engines and tech giants like Microsoft gather thousands of terabytes from large data centres. On a smaller scale, many businesses across the globe depend on access to customer data to form stronger relationships and subsequently pull ahead of competitors. As many will likely guess, the quality of this data is of the utmost importance. For example, how can a company expect to understand a particular market…

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How Big of a Problem is Misconfigured Data?

Data is now everywhere. It’s gathered by countless organisations, consumers provide it to businesses through a multitude of channels and the amount continues to tick upwards. This is for good reason, too, as data that’s relevant to a company can prove extremely valuable. Organisations are able to better understand particular markets and develop new marketing and sales strategies in line with customer expectations. Given the growing importance of this information, many would think that effective data management is a top priority for many businesses. According to new research from Swedish firm BinaryEdge, this…

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Release Harmony Suite version 2.7

Harmony Suite 2.7

We are pleased to announce Harmony Suite version 2.7, which features many new features for address parsing in general and the geocoding of Australian addresses in particular. Here is a summary of the new features available the 2.7.  A detailed overview can be found in the Harmony Suite 2.7 release notes. Introduction of a Pre-Processor Pre-processors are introduced to better prepare input data for the Harmony Parsing service. These Pre-processors, when used in conjunction with semi-structured address mapping and Left to Right Knowledge Base (KB), will significantly increase parsing rates….

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Do You Know Who Your Customers Are?

customer data

Understanding customers is something nearly every business will struggle with, and knowing what they want is critical to the success of an organisation. This is where the proliferation of data poses a real problem, as growing quantities of information gathered by businesses can make it difficult to really identify individual customers. In turn, this means it can be an issue to get an accurate idea of who they are in order to build sustainable relationships. To understand customers and solve this 21st century problem, businesses will have to consider a truly 21st…

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