Mastersoft Blog

Are you ignoring the value of customer data?

Information has become an essential resource of the modern business, used by companies both small and large across a significant number of industries and sectors. These are the organisations that take on large quantities of customer data as a way of better understanding specific market niches and attracting new customers. However, even though there’s significant value to be found in utilising this data, many organisations are choosing to ignore it. Information has become an essential resource of the modern business. A new study from Gartner has found that this is…

Read this post

CRM data duplication: Understanding and tackling the issue

Businesses often have a substantial amount to manage when it comes to data. It’s necessary to ensure information is always kept secure, easy to access when it’s required and a non-issue to archive when it eventually becomes redundant. For those companies running customer relationship management (CRM) systems, however, there’s an even more important issue to be aware of: data duplication. This is a problem that’s not easy to solve, and can often require the use of new solutions and even a shift in company culture. In certain circumstances, it could…

Read this post

The Cloud Alone Cannot be Used to Drive IT Efficiencies

Cloud computing has become a powerful technology for consumers and businesses alike, as a way of making storage cheaper and easier to manage. It has also been a driver in enabling staff to work remotely and bringing down costs across the board. While initial cloud offerings may have seemed bare bones, the proliferation of the technologies has led to the rise of a number of new use cases. The scalability and cost benefits of cloud computing are now being used for a significant number of purposes within businesses, including improving the…

Read this post

Data and Analytics set to Reshape Businesses

data analytics new business

Few assets offer the same benefits of capable data and analytics (D&A), the science of analysing data with the aim of uncovering patterns and drawing conclusions about the information. It’s a process that’s growing in importance and will reshape businesses in the near future. Wrestling a hold over data, and implementing a D&A approach will be one of the most important areas for a company to focus on. This piece will look at what D&A means for organisations and why quality data will be one of the highest priorities. What is D&A? The…

Read this post

Data enhancement: A necessary undertaking

Data Enhancement

No matter the industry, data has come to play an important role in all aspects of business operations. Companies such as Boeing use data to test engines and tech giants like Microsoft gather thousands of terabytes from large data centres. On a smaller scale, many businesses across the globe depend on access to customer data to form stronger relationships and subsequently pull ahead of competitors. As many will likely guess, the quality of this data is of the utmost importance. For example, how can a company expect to understand a particular market…

Read this post