Mastersoft Blog

Does Mobile Data Traffic Growth Pose a Management Issue?

Mobile-Management-Risk

Mobile device popularity has grown substantially in recent years, as businesses and consumers start to adopt smartphones and tablets for everything from finances to interacting with customers and companies. In fact, research from Cisco found that mobile data traffic grew by a total of 69 per cent in 2014, reaching 2.5 exabytes per month at the end of the year. For reference, data traffic was at 1.5 exabytes at the end of 2013. Not surprisingly, this growth meant that mobile data traffic alone in 2014 was 30 times higher than the traffic…

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Determining the Identity of Your Customers

There’s been a veritable information explosion in the past few years, with the amount of data generated by consumers and businesses proliferating significantly. Cisco announced that the global mobile data traffic grew by 69 per cent last year, with Australian traffic alone growing by 52 per cent from mid-2013 to mid-2014. Come 2020, the data that’s created annually will hit 44 trillion gigabytes. International Data Corporation noted that this wider digital universe is doubling in size every two years. Come 2020, the data that’s created annually will hit 44 trillion gigabytes. While…

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Just how Important is Technology and Innovation for Customer Data?

Australia

The need to innovate is something every business will be familiar with, as well as the necessity of adopting new technologies. In fact, a new report from Microsoft has found that small and medium businesses (SMBs) in Australia may need to start looking at other nations in the region for inspiration. More effective mastery of customer data is just one area where businesses need to innovate when it comes to technology, and it can prove to be something that offers lasting benefits. SMBs located Down Under could grow as fast…

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Data is a Core Strategic Asset

Data Governance

Ram Kumar was Mastersoft’s Chief Architect for 8 years.  He is now Director of Enterprise Information Management at IAG. He is an international authority on information management with a long list of achievements too numerous to list here. Here is an interview Ram gave with Leon Young from Aurec that recently appeared on LinkedIn Pulse. In this interview Ram talks about data and information management in its widest and deepest sense: how data drives business outcomes, the data driven organisation, managing unstructured data; and much more. Ram’s views and advice are…

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Why is Quality Customer Data so Important?

Analytics seems to occupy much of the conversation in the data space: There’s often a significant emphasis placed on why businesses need to get started with analytics and the best ways of doing so. To progress data with an analytics strategy is only part of a larger equation, however, as businesses need to begin with quality data. Data analytics is next to useless without a solid foundation. Data analytics is next to useless without a solid foundation of quality information, a database that only contains relevant and accurate data. Businesses…

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