Mastersoft Blog

How Big of a Problem is Misconfigured Data?

Data is now everywhere. It’s gathered by countless organisations, consumers provide it to businesses through a multitude of channels and the amount continues to tick upwards. This is for good reason, too, as data that’s relevant to a company can prove extremely valuable. Organisations are able to better understand particular markets and develop new marketing and sales strategies in line with customer expectations. Given the growing importance of this information, many would think that effective data management is a top priority for many businesses. According to new research from Swedish firm BinaryEdge, this…

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Release Harmony Suite version 2.7

Harmony Suite 2.7

We are pleased to announce Harmony Suite version 2.7, which features many new features for address parsing in general and the geocoding of Australian addresses in particular. Here is a summary of the new features available the 2.7.  A detailed overview can be found in the Harmony Suite 2.7 release notes. Introduction of a Pre-Processor Pre-processors are introduced to better prepare input data for the Harmony Parsing service. These Pre-processors, when used in conjunction with semi-structured address mapping and Left to Right Knowledge Base (KB), will significantly increase parsing rates….

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Do You Know Who Your Customers Are?

customer data

Understanding customers is something nearly every business will struggle with, and knowing what they want is critical to the success of an organisation. This is where the proliferation of data poses a real problem, as growing quantities of information gathered by businesses can make it difficult to really identify individual customers. In turn, this means it can be an issue to get an accurate idea of who they are in order to build sustainable relationships. To understand customers and solve this 21st century problem, businesses will have to consider a truly 21st…

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The Time is Now for Data Governance

Data Governance

As with numerous IT trends, many businesses are likely to have initially shied away from Big Data, citing cost and difficulties with implementation as prohibitive factors. However, the proliferation of useful data thanks to customer sharing, sensors and other technology means that it’s now easier than ever for companies to take advantage of these large sets of information. The data is accessible, and businesses just need to ensure that it’s at the right level of quality. This piece will take a closer look at why now is the time for Big Data, and…

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Harmony RightAddress 1.7 Release

Harmony Hosted 1.7

We are pleased to announce Harmony RightAddress 1.7.  Here is a summary of the main features of the 1.7 release. Rapid Address Filter by Suburb, State or Postcode (Australia) For customers who currently use the Australian reference file and use the single line rapid address have now the option to filter by suburb, state or postcode. This feature comes at no extra cost for customers who decide to use this functionality. Company / ABN Lookup (Australia) This is a new feature for Harmony RightAddress and will be available for all…

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