Mastersoft Blog

Data Management to Play a Key Role in Digital Future

Australia is currently in a state of transition. An economy that was built on a foundation of traditional industries is now needing to adapt to an era where technology is at the forefront of objectives, and the quality of data and customer expectations are more crucial than ever before. In a recent report titled ‘CSIRO Strategy 2020: Australia’s Innovation Catalyst’, research organisation CSIRO explored what Australia needs to do in order to innovate over the next few years. Data management is going to play an important role throughout this transitory period. “Innovation is rarely…

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Why You Don’t have a Single Customer View

A Single Customer View (SCV) delivers a common view of your customer information across all lines of business. There is an abundance of evidence of the advantages an SCV delivers, and most organisations believe achieving a single customer view is important to their business. Yet surveys in the US and Europe estimate that only between 12% and 25% of organisations have successfully implemented an SCV, and between 25% and 30% are planning to deploy one over the following 12-18 months. The reasons given to explain why organisations have not successfully implemented…

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With Businesses Producing More Data Than Ever Before, Data Management is Key

Data is important. In many cases it’s the lifeblood of modern organisations, regardless of whether they’re small local companies or large multinationals. While management of this information may have been a non-issue in the past, significant growth is starting to change this. In fact, Oracle has found that organisations are now producing more data than ever before, and research from Telsyte has noted that 70 per cent of Australian organisations with 200 employees or more will become data-driven come 2019. Importantly, the Oracle report stated that this data is also becoming fragmented and inconsistent….

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A Closer Look at the Importance of Data Matching

harmony match

When the information of a customer is entered into a computer system, there’s a good chance that the details will differ depending on who actually enters it. For example, the worker who puts the name of a customer or their address into the system will likely change it due to a number of factors. This could be based on how they’ve heard the name or address spelled in the past, or how the customer pronounces it. There’s really no avoiding this, however, and as long as employees are entering data…

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How to Integrate Harmony Hosted into Unbounce in 3 minutes

Here at Mastersoft we use Unbounce for our Adwords landing pages.  Their templates are easy to work with for anyone without knowledge of HTML and coding. We also find their templates easy to integrate our address validation software, simple Javascript, into their templates. So easy that anyone can do this within 3 minutes. We thought we would show you how we did it. Step 1. Navigate to our Self Service Portal where you need to register your free account to get access to our address validation JavaScript code   Step…

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