Mastersoft Blog

Is it Time to Improve the Quality of Your Data?

Big Data

In 2015, collecting data is no longer an issue for companies, thanks to the rapid uptake of new technology. The proliferation of information now means that every organisation has ample opportunities to gather and analyse data in order to drive business performance. According to research from the University of Southern California, the amount of data stored by humans reached 295 exabytes in 2011 – that’s 295 billion gigabytes. Since then, the amount of data has likely increased at an exponential rate. If anything, businesses now have access to an excess…

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Mastersoft Acquires DataSan, A Salesforce Application

Mastersoft is pleased to announce that it has acquired 100% of DataSan Pty Limited from System Partners. DataSan provides an Address Validation service for Salesforce, and has been servicing customers for more than 7 years.  Mastersoft has been providing software and solutions for managing the quality of customer master data for over 20 years. Mastersoft has the infrastructure and expertise needed to support the DataSan product and users.  We have been an AMAS accredited supplier since the program’s inception in 1999.  We develop and support the Harmony Hosted service, a cloud based,…

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Data growth and customer synergies

It’s no secret that recent years have seen a profound development in how companies view and deal with data. Whereas information itself may have once been viewed as the end goal, now organisations are thinking more about how to use this information to grow and influence the business. A significant number of companies are starting to see the true value in Big Data. Research firm Gartner mentioned this shift in previous research, finding that a significant number of companies were considering investments in so-called ‘Big Data’ initiatives in the next…

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Is your social media presence supported by the right data?

Many organisations are looking to invest in services that can help them make the most of their social media presence. In every sector, organisations are looking to become more social in order to drive engagement and, ultimately, their bottom line. However, it can be incredibly difficult to measure and understand the impact of data on an organisation’s social media efforts. Gathering and understanding the diverse and often incomplete information that individuals publish online can make it difficult to find actionable insights. To achieve this, many organisations are now relying on…

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How 1 Flawed Single Data Entry Took Down a Telephone Network

The cause of the outage that largely took out Spark’s mobile network yesterday evening has been traced to a corrupted data file sent in error by an Asian phone company. Customers across the country had only about a one-in-four to one-in-three chance of placing calls or texts during the worst of the outage between 5.30pm and 8.30pm, chief operating officer David Havercroft said. Customers from Hamilton north were the worst affected by the fault which also prevented 111 calls being made and took out mobile broadband. Havercroft said the fault…

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