Address Validation

VIX Verify Change of Ownership

As of 22 October 2018, VIX Verify has been acquired by GBG, the global identity data intelligence specialist. VIX Verify and GBG share the same DNA, having both built successful businesses which focus on providing identity verification and location intelligence services. The two companies also operate in similar sectors with blue-chip customers in financial services, retail and gaming. As a combined entity, the GBG / VIX Verify and Mastersoft Group will be able to offer its customers a global end-to-end solution that provides business intelligence by leveraging data and technology…

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Optimising Your Call Centre Teams with IT

For businesses in a number of industries, the call centre is the most critical customer-facing element. When fielding enquiries, reaching out with new marketing campaigns and gathering valuable customer data, there are few better ways for your workforce to directly engage with your audience. That said, even the most effective call centre teams can be hamstrung without the best possible technology helping them communicate. So how can your organisation use IT solutions to optimise every customer interaction and deliver an experience fit for modern consumers? When gathering customer data, call centres…

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Software for Building a Real-Time View of Customers

In the pursuit of optimal service, there are few assets your business has as valuable as your customer information. Leveraging that data efficiently is critical to most business interactions, so it must be made accessible to customer-facing members of your organisation through intuitive, user-friendly systems. Having data located in different internal systems can inhibit your ability to retrieve and utilise customer information. A traditional data search platform involves entering customer details into a screen, waiting to see what information is returned and then possibly repeating the process if that search doesn’t yield the…

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How Valuable is Customer Retention?

Customer Retention

Operating a business in the digital era is full of complex challenges. Relinquishing legacy processes to adopt innovative new solutions, transitioning to online and cloud-based applications, implementing mobile means of working for the next generation of employees – these are just a few of the difficulties faced by modern organisations. That said, few shifts have had the same impact as the control customers now have over their engagement with your organisation. Forrester notes that we are now living in the “age of the customer”, a time in history where “the…

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Why e-Commerce Businesses Should use Address Validation Tools

There are no two ways about it – running a successful modern organisation depends on the use of accurate, relevant data. Research from Gartner has indicated that poor data quality is the primary reason behind the failure of business initiatives, and it can also impact labour productivity by as much as 20 per cent.  For e-commerce businesses that rely on efficient delivery services, there is perhaps no data more vital for success than customer address information. While they may seem like a perfectly simple piece of our identities, addresses contain a…

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Adding Value to Your Business Intelligence with Geocoded Addresses

The Geocode National Address File, or G-NAF, is a geocoded resource for mapping purposes, and serves as a powerful way to analyse your data. Containing over 13 million Australian address records and geocodes, the G-NAF provides an authoritative source of information for businesses. This data can be used in a number of extraordinary ways – to determine planning for buildings and utilities, understand patterns in crime, design the most optimal route for postal services and assess an area for risk in the event of a natural disaster. However, spatial data is best understood when visualised…

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Mastersoft Announces PAF and G-NAF Link table

Alone, data isn’t much use to anybody. Isolated and unverified, it has little purpose beyond what is essentially an information opinion. In Australia, at least with regard to addresses, there are two high-quality reference sources available.  The first is the Postal Address File (PAF) – a list of all Australia addresses that Australia Post delivers physical mail to, compiled and managed internally by Australia Post.  The other is the Geocoded National Address File (G-NAF), based on registered sections of land by state and local governments. The G-NAF is collated from a range of…

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PAF and G-NAF Address Verification in Harmony

Addresses are the most difficult data to enter correctly. Human error and data inconsistency result in a self-perpetuating cycle of misinformation. Digital, device-based forms of communicating and submitting data can create problems for a business, so having a method of quick, reliable data entry at your fingertips is essential. The main way to solve the issue of inconsistency is to provide tools that allow addresses to be selected from a database of valid address. This ensures that all addresses are accurate and formatted correctly, regardless of when and where they are being…

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Data enhancement: A necessary undertaking

Data Enhancement

No matter the industry, data has come to play an important role in all aspects of business operations. Companies such as Boeing use data to test engines and tech giants like Microsoft gather thousands of terabytes from large data centres. On a smaller scale, many businesses across the globe depend on access to customer data to form stronger relationships and subsequently pull ahead of competitors. As many will likely guess, the quality of this data is of the utmost importance. For example, how can a company expect to understand a particular market…

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Determining the Identity of Your Customers

There’s been a veritable information explosion in the past few years, with the amount of data generated by consumers and businesses proliferating significantly. Cisco announced that the global mobile data traffic grew by 69 per cent last year, with Australian traffic alone growing by 52 per cent from mid-2013 to mid-2014. Come 2020, the data that’s created annually will hit 44 trillion gigabytes. International Data Corporation noted that this wider digital universe is doubling in size every two years. Come 2020, the data that’s created annually will hit 44 trillion gigabytes. While…

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