The Mastersoft team is pleased to announce that the brand name of DataSan – our market-leading address validation service for Salesforce – will formally change to Harmony RightAddress for Salesforce. This name change takes effect as of 22nd February 2019. We are embarking on this change with a keen focus on aligning our brand name with our capabilities and the business value we deliver to our customers. The name change does not affect the form, function or quality of service we provide to you. The change also does not affect…
Address Validation
VIX Verify Change of Ownership
As of 22 October 2018, VIX Verify has been acquired by GBG, the global identity data intelligence specialist. VIX Verify and GBG share the same DNA, having both built successful businesses which focus on providing identity verification and location intelligence services. The two companies also operate in similar sectors with blue-chip customers in financial services, retail and gaming. As a combined entity, the GBG / VIX Verify and Mastersoft Group will be able to offer its customers a global end-to-end solution that provides business intelligence by leveraging data and technology…
RightAddress now owned by Mastersoft and powered by Harmony Hosted
Mastersoft Group Pty Ltd (Mastersoft) is pleased to announce the acquisition of RightAddress from SimplicityCRM. Mastersoft, the company behind Harmony Hosted, has been a leading provider of data quality and address validation software services to blue-chip companies, in finance, banking, insurance and superannuation, telecommunications and government across Australia and New Zealand for over 25 years. “We are delighted to pass on RightAddress to the Mastersoft. The time had come when we felt that we couldn’t continue to provide the support and enhancements our address validation customers deserve. Mastersoft has an…
Smoke Alarms Australia – Validating high-volume property addresses with speed and accuracy
The Challenge Smoke Alarms Australia is the country’s leading and longest running residential smoke alarm specialist. Established in 2005, Smoke Alarms Australia has partnered with more than 800 real estate agents across the country, installing and maintaining smoke alarms for properties under their management. Property owners and real estate agents across Australia seek Smoke Alarms Australia specialist expertise in installing smoke detectors and checking them for correct positioning and proper functionality. Their services help the real estate industry meet their legal obligations to comply with Smoke Alarm legislation and manage…
Maggie Beer selects Harmony Hosted for eCommerce Address Validation Service
Maggie Beer Products looks to improve online customer experience with Harmony Hosted Rapid Address Validation Mastersoft is pleased to announce that it has added the online retail site of Maggie Beer Products (www.maggiebeer.com.au) as a customer for its Harmony Hosted Rapid Address Validation Service. Maggie Beer Products was founded by Maggie Beer, legendary Australian cook, food author, restaurateur and food manufacturer, and her husband, Colin. The team at Maggie Beer Products wanted a reliable and scalable address validation service that provided the optimal customer experience and supported the fastest possible ordering…
Return to Form: Speeding up Customer Data Entry
For customers visiting your organisation’s website, a smooth and easy journey is critical. Whether shopping through an e-commerce solution, filling out an application or leaving details for a later contact, any delays and disruptions along the way can lead to a negative customer experience and loss of opportunity. In the age we now live in, consumer interactions are all about speed and efficiency. It’s not that we all have less time than we did in the pre-digital era – although that’s undoubtedly a factor – but rather that industry-leading customer…
Optimising Your Call Centre Teams with IT
For businesses in a number of industries, the call centre is the most critical customer-facing element. When fielding enquiries, reaching out with new marketing campaigns and gathering valuable customer data, there are few better ways for your workforce to directly engage with your audience. That said, even the most effective call centre teams can be hamstrung without the best possible technology helping them communicate. So how can your organisation use IT solutions to optimise every customer interaction and deliver an experience fit for modern consumers? When gathering customer data, call centres…
Software for Building a Real-Time View of Customers
In the pursuit of optimal service, there are few assets your business has as valuable as your customer information. Leveraging that data efficiently is critical to most business interactions, so it must be made accessible to customer-facing members of your organisation through intuitive, user-friendly systems. Having data located in different internal systems can inhibit your ability to retrieve and utilise customer information. A traditional data search platform involves entering customer details into a screen, waiting to see what information is returned and then possibly repeating the process if that search doesn’t yield the…
How Valuable is Customer Retention?
Operating a business in the digital era is full of complex challenges. Relinquishing legacy processes to adopt innovative new solutions, transitioning to online and cloud-based applications, implementing mobile means of working for the next generation of employees – these are just a few of the difficulties faced by modern organisations. That said, few shifts have had the same impact as the control customers now have over their engagement with your organisation. Forrester notes that we are now living in the “age of the customer”, a time in history where “the…
The Importance of Phone and Email Verification
While address validation is still an essential part of customer data management, the rapidly increasing use of mobile and e-commerce tools means that mobile phone and email verification is now just as critical. Like so many types of customer data, it’s about accuracy – knowing that the phone number or email address you’re contacting is registered and active. When you’re onboarding a customer and the person enters their name and phone number, for example, it’s possible to immediately perform a real-time check and see if their details are correct. If…
