Big Data

Using Addresses as The Gateway to Spatial Customer Analysis

  A person’s address is a fundamental part of their identity, and accurate addresses are one of the most valuable pieces of customer data your organisation can obtain. For the effective delivery of all manner of services, it’s the first piece of information on the road to understanding your customers. The address itself is important, but once it is accurately verified and tagged with more specific spatial information, it can serve as the gateway to much deeper analysis based on your customers’ spatial location. Greater understanding of the characteristics of people…

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Spring Cleaning your Customer Data

 Spring is well and truly underway, and as the weather warms we have entered the traditional time for cleaning in anticipation of another long summer. It’s not just homeowners who can make the most of the changing seasons, however – businesses should use this time as a reminder of the importance of having clean, accurate data. As the digital age has progressed and many businesses have found themselves needing to rapidly implement modern data management solutions, it’s not unexpected that quality has been sacrificed in favour of haste. It’s precisely…

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Understanding Information Governance

With the amount of data that modern businesses need to contend with, having strong measures in place to manage it quickly becomes a priority. Implementing an information governance solution is a smart strategic step to maintaining control over all of your valuable and sensitive data, from the moment it’s created right through to its eventual disposal. What is information governance? Nowadays, data forms the basis of everything that happens in your organisation, so it should be considered a business asset just like any other. Accordingly, as you employ people to…

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Mastersoft Announces PAF and G-NAF Link table

Alone, data isn’t much use to anybody. Isolated and unverified, it has little purpose beyond what is essentially an information opinion. In Australia, at least with regard to addresses, there are two high-quality reference sources available.  The first is the Postal Address File (PAF) – a list of all Australia addresses that Australia Post delivers physical mail to, compiled and managed internally by Australia Post.  The other is the Geocoded National Address File (G-NAF), based on registered sections of land by state and local governments. The G-NAF is collated from a range of…

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The Cloud Alone Cannot be Used to Drive IT Efficiencies

Cloud computing has become a powerful technology for consumers and businesses alike, as a way of making storage cheaper and easier to manage. It has also been a driver in enabling staff to work remotely and bringing down costs across the board. While initial cloud offerings may have seemed bare bones, the proliferation of the technologies has led to the rise of a number of new use cases. The scalability and cost benefits of cloud computing are now being used for a significant number of purposes within businesses, including improving the…

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The Time is Now for Data Governance

Data Governance

As with numerous IT trends, many businesses are likely to have initially shied away from Big Data, citing cost and difficulties with implementation as prohibitive factors. However, the proliferation of useful data thanks to customer sharing, sensors and other technology means that it’s now easier than ever for companies to take advantage of these large sets of information. The data is accessible, and businesses just need to ensure that it’s at the right level of quality. This piece will take a closer look at why now is the time for Big Data, and…

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A Closer Look at the Importance of Data Matching

harmony match

When the information of a customer is entered into a computer system, there’s a good chance that the details will differ depending on who actually enters it. For example, the worker who puts the name of a customer or their address into the system will likely change it due to a number of factors. This could be based on how they’ve heard the name or address spelled in the past, or how the customer pronounces it. There’s really no avoiding this, however, and as long as employees are entering data…

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Does Mobile Data Traffic Growth Pose a Management Issue?

Mobile-Management-Risk

Mobile device popularity has grown substantially in recent years, as businesses and consumers start to adopt smartphones and tablets for everything from finances to interacting with customers and companies. In fact, research from Cisco found that mobile data traffic grew by a total of 69 per cent in 2014, reaching 2.5 exabytes per month at the end of the year. For reference, data traffic was at 1.5 exabytes at the end of 2013. Not surprisingly, this growth meant that mobile data traffic alone in 2014 was 30 times higher than the traffic…

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Is it Time to Improve the Quality of Your Data?

Big Data

In 2015, collecting data is no longer an issue for companies, thanks to the rapid uptake of new technology. The proliferation of information now means that every organisation has ample opportunities to gather and analyse data in order to drive business performance. According to research from the University of Southern California, the amount of data stored by humans reached 295 exabytes in 2011 – that’s 295 billion gigabytes. Since then, the amount of data has likely increased at an exponential rate. If anything, businesses now have access to an excess…

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