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Why e-Commerce Businesses Should use Address Validation Tools

There are no two ways about it – running a successful modern organisation depends on the use of accurate, relevant data. Research from Gartner has indicated that poor data quality is the primary reason behind the failure of business initiatives, and it can also impact labour productivity by as much as 20 per cent.  For e-commerce businesses that rely on efficient delivery services, there is perhaps no data more vital for success than customer address information. While they may seem like a perfectly simple piece of our identities, addresses contain a…

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Adding Value to Your Business Intelligence with Geocoded Addresses

The Geocode National Address File, or G-NAF, is a geocoded resource for mapping purposes, and serves as a powerful way to analyse your data. Containing over 13 million Australian address records and geocodes, the G-NAF provides an authoritative source of information for businesses. This data can be used in a number of extraordinary ways – to determine planning for buildings and utilities, understand patterns in crime, design the most optimal route for postal services and assess an area for risk in the event of a natural disaster. However, spatial data is best understood when visualised…

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Mastersoft Announces PAF and G-NAF Link table

Alone, data isn’t much use to anybody. Isolated and unverified, it has little purpose beyond what is essentially an information opinion. In Australia, at least with regard to addresses, there are two high-quality reference sources available.  The first is the Postal Address File (PAF) – a list of all Australia addresses that Australia Post delivers physical mail to, compiled and managed internally by Australia Post.  The other is the Geocoded National Address File (G-NAF), based on registered sections of land by state and local governments. The G-NAF is collated from a range of…

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PAF and G-NAF Address Verification in Harmony

Addresses are the most difficult data to enter correctly. Human error and data inconsistency result in a self-perpetuating cycle of misinformation. Digital, device-based forms of communicating and submitting data can create problems for a business, so having a method of quick, reliable data entry at your fingertips is essential. The main way to solve the issue of inconsistency is to provide tools that allow addresses to be selected from a database of valid address. This ensures that all addresses are accurate and formatted correctly, regardless of when and where they are being…

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The Why and the How of Data De-duping

Businesses that manage significant quantities of data, whether it’s information relating to customers or the organisation as a whole, will understand the need to keep this information in order. This means carrying out a number of data management processes including verification, putting rules in place and the process of de-duplication, or de-duping. For those organisations yet to carry out any sort of data enhancement or management, here is the how and the why of data de-duping. There’s no getting around it, customer IDs are nearly entirely subjective. The why There’s no…

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How to develop a data governance framework

Between downloading white papers and submitting enquiries to contact centres, there are dozens of ways customers interact with your business. If your customer data is accurate and well managed, you can study it to inform business actions. However, those decisions must adhere to a framework that ensures the quality and security of the information for which you are responsible. Creating a data governance framework In 2007, University of Arkansas at Little Rock’s Department of Information Science Chairwoman Elizabeth Pierce delivered a presentation on data governance at the Massachusetts Institute of…

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Are you ignoring the value of customer data?

Information has become an essential resource of the modern business, used by companies both small and large across a significant number of industries and sectors. These are the organisations that take on large quantities of customer data as a way of better understanding specific market niches and attracting new customers. However, even though there’s significant value to be found in utilising this data, many organisations are choosing to ignore it. Information has become an essential resource of the modern business. A new study from Gartner has found that this is…

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CRM data duplication: Understanding and tackling the issue

Businesses often have a substantial amount to manage when it comes to data. It’s necessary to ensure information is always kept secure, easy to access when it’s required and a non-issue to archive when it eventually becomes redundant. For those companies running customer relationship management (CRM) systems, however, there’s an even more important issue to be aware of: data duplication. This is a problem that’s not easy to solve, and can often require the use of new solutions and even a shift in company culture. In certain circumstances, it could…

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The Cloud Alone Cannot be Used to Drive IT Efficiencies

Cloud computing has become a powerful technology for consumers and businesses alike, as a way of making storage cheaper and easier to manage. It has also been a driver in enabling staff to work remotely and bringing down costs across the board. While initial cloud offerings may have seemed bare bones, the proliferation of the technologies has led to the rise of a number of new use cases. The scalability and cost benefits of cloud computing are now being used for a significant number of purposes within businesses, including improving the…

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Data and Analytics set to Reshape Businesses

data analytics new business

Few assets offer the same benefits of capable data and analytics (D&A), the science of analysing data with the aim of uncovering patterns and drawing conclusions about the information. It’s a process that’s growing in importance and will reshape businesses in the near future. Wrestling a hold over data, and implementing a D&A approach will be one of the most important areas for a company to focus on. This piece will look at what D&A means for organisations and why quality data will be one of the highest priorities. What is D&A? The…

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