Blog

Determining the Identity of Your Customers

There’s been a veritable information explosion in the past few years, with the amount of data generated by consumers and businesses proliferating significantly. Cisco announced that the global mobile data traffic grew by 69 per cent last year, with Australian traffic alone growing by 52 per cent from mid-2013 to mid-2014. Come 2020, the data that’s created annually will hit 44 trillion gigabytes. International Data Corporation noted that this wider digital universe is doubling in size every two years. Come 2020, the data that’s created annually will hit 44 trillion gigabytes. While…

Read this post

Just how Important is Technology and Innovation for Customer Data?

Australia

The need to innovate is something every business will be familiar with, as well as the necessity of adopting new technologies. In fact, a new report from Microsoft has found that small and medium businesses (SMBs) in Australia may need to start looking at other nations in the region for inspiration. More effective mastery of customer data is just one area where businesses need to innovate when it comes to technology, and it can prove to be something that offers lasting benefits. SMBs located Down Under could grow as fast…

Read this post

Data is a Core Strategic Asset

Data Governance

Ram Kumar was Mastersoft’s Chief Architect for 8 years.  He is now Director of Enterprise Information Management at IAG. He is an international authority on information management with a long list of achievements too numerous to list here. Here is an interview Ram gave with Leon Young from Aurec that recently appeared on LinkedIn Pulse. In this interview Ram talks about data and information management in its widest and deepest sense: how data drives business outcomes, the data driven organisation, managing unstructured data; and much more. Ram’s views and advice are…

Read this post

Why is Quality Customer Data so Important?

Analytics seems to occupy much of the conversation in the data space: There’s often a significant emphasis placed on why businesses need to get started with analytics and the best ways of doing so. To progress data with an analytics strategy is only part of a larger equation, however, as businesses need to begin with quality data. Data analytics is next to useless without a solid foundation. Data analytics is next to useless without a solid foundation of quality information, a database that only contains relevant and accurate data. Businesses…

Read this post

Is it Time to Improve the Quality of Your Data?

Big Data

In 2015, collecting data is no longer an issue for companies, thanks to the rapid uptake of new technology. The proliferation of information now means that every organisation has ample opportunities to gather and analyse data in order to drive business performance. According to research from the University of Southern California, the amount of data stored by humans reached 295 exabytes in 2011 – that’s 295 billion gigabytes. Since then, the amount of data has likely increased at an exponential rate. If anything, businesses now have access to an excess…

Read this post

Mastersoft Acquires DataSan, A Salesforce Application

Mastersoft is pleased to announce that it has acquired 100% of DataSan Pty Limited from System Partners. DataSan provides an Address Validation service for Salesforce, and has been servicing customers for more than 7 years.  Mastersoft has been providing software and solutions for managing the quality of customer master data for over 20 years. Mastersoft has the infrastructure and expertise needed to support the DataSan product and users.  We have been an AMAS accredited supplier since the program’s inception in 1999.  We develop and support the Harmony Hosted service, a cloud based,…

Read this post

Data growth and customer synergies

It’s no secret that recent years have seen a profound development in how companies view and deal with data. Whereas information itself may have once been viewed as the end goal, now organisations are thinking more about how to use this information to grow and influence the business. A significant number of companies are starting to see the true value in Big Data. Research firm Gartner mentioned this shift in previous research, finding that a significant number of companies were considering investments in so-called ‘Big Data’ initiatives in the next…

Read this post

Is your social media presence supported by the right data?

Many organisations are looking to invest in services that can help them make the most of their social media presence. In every sector, organisations are looking to become more social in order to drive engagement and, ultimately, their bottom line. However, it can be incredibly difficult to measure and understand the impact of data on an organisation’s social media efforts. Gathering and understanding the diverse and often incomplete information that individuals publish online can make it difficult to find actionable insights. To achieve this, many organisations are now relying on…

Read this post

How 1 Flawed Single Data Entry Took Down a Telephone Network

The cause of the outage that largely took out Spark’s mobile network yesterday evening has been traced to a corrupted data file sent in error by an Asian phone company. Customers across the country had only about a one-in-four to one-in-three chance of placing calls or texts during the worst of the outage between 5.30pm and 8.30pm, chief operating officer David Havercroft said. Customers from Hamilton north were the worst affected by the fault which also prevented 111 calls being made and took out mobile broadband. Havercroft said the fault…

Read this post

The 17 million dollar spelling mistake

It was a 124-year-old Welsh family business which took five generations to build up, yet a blunder over a single letter was all that was needed to cause its collapse, leaving the British government with a £9 million ($17 million) legal bill. A British High Court ruling has found a government department liable for the demise of Taylor & Sons Ltd – all because of a typo. Companies House, part of the Department of Business, Innovation and Skills, erroneously recorded that the Cardiff engineering firm Taylor & Sons Ltd had…

Read this post