Data Governance

Spring Cleaning your Customer Data

 Spring is well and truly underway, and as the weather warms we have entered the traditional time for cleaning in anticipation of another long summer. It’s not just homeowners who can make the most of the changing seasons, however – businesses should use this time as a reminder of the importance of having clean, accurate data. As the digital age has progressed and many businesses have found themselves needing to rapidly implement modern data management solutions, it’s not unexpected that quality has been sacrificed in favour of haste. It’s precisely…

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How to develop a data governance framework

Between downloading white papers and submitting enquiries to contact centres, there are dozens of ways customers interact with your business. If your customer data is accurate and well managed, you can study it to inform business actions. However, those decisions must adhere to a framework that ensures the quality and security of the information for which you are responsible. Creating a data governance framework In 2007, University of Arkansas at Little Rock’s Department of Information Science Chairwoman Elizabeth Pierce delivered a presentation on data governance at the Massachusetts Institute of…

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Are you ignoring the value of customer data?

Information has become an essential resource of the modern business, used by companies both small and large across a significant number of industries and sectors. These are the organisations that take on large quantities of customer data as a way of better understanding specific market niches and attracting new customers. However, even though there’s significant value to be found in utilising this data, many organisations are choosing to ignore it. Information has become an essential resource of the modern business. A new study from Gartner has found that this is…

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How Big of a Problem is Misconfigured Data?

Data is now everywhere. It’s gathered by countless organisations, consumers provide it to businesses through a multitude of channels and the amount continues to tick upwards. This is for good reason, too, as data that’s relevant to a company can prove extremely valuable. Organisations are able to better understand particular markets and develop new marketing and sales strategies in line with customer expectations. Given the growing importance of this information, many would think that effective data management is a top priority for many businesses. According to new research from Swedish firm BinaryEdge, this…

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Do You Know Who Your Customers Are?

customer data

Understanding customers is something nearly every business will struggle with, and knowing what they want is critical to the success of an organisation. This is where the proliferation of data poses a real problem, as growing quantities of information gathered by businesses can make it difficult to really identify individual customers. In turn, this means it can be an issue to get an accurate idea of who they are in order to build sustainable relationships. To understand customers and solve this 21st century problem, businesses will have to consider a truly 21st…

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The Time is Now for Data Governance

Data Governance

As with numerous IT trends, many businesses are likely to have initially shied away from Big Data, citing cost and difficulties with implementation as prohibitive factors. However, the proliferation of useful data thanks to customer sharing, sensors and other technology means that it’s now easier than ever for companies to take advantage of these large sets of information. The data is accessible, and businesses just need to ensure that it’s at the right level of quality. This piece will take a closer look at why now is the time for Big Data, and…

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Data Management to Play a Key Role in Digital Future

Australia is currently in a state of transition. An economy that was built on a foundation of traditional industries is now needing to adapt to an era where technology is at the forefront of objectives, and the quality of data and customer expectations are more crucial than ever before. In a recent report titled ‘CSIRO Strategy 2020: Australia’s Innovation Catalyst’, research organisation CSIRO explored what Australia needs to do in order to innovate over the next few years. Data management is going to play an important role throughout this transitory period. “Innovation is rarely…

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With Businesses Producing More Data Than Ever Before, Data Management is Key

Data is important. In many cases it’s the lifeblood of modern organisations, regardless of whether they’re small local companies or large multinationals. While management of this information may have been a non-issue in the past, significant growth is starting to change this. In fact, Oracle has found that organisations are now producing more data than ever before, and research from Telsyte has noted that 70 per cent of Australian organisations with 200 employees or more will become data-driven come 2019. Importantly, the Oracle report stated that this data is also becoming fragmented and inconsistent….

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Does Mobile Data Traffic Growth Pose a Management Issue?

Mobile-Management-Risk

Mobile device popularity has grown substantially in recent years, as businesses and consumers start to adopt smartphones and tablets for everything from finances to interacting with customers and companies. In fact, research from Cisco found that mobile data traffic grew by a total of 69 per cent in 2014, reaching 2.5 exabytes per month at the end of the year. For reference, data traffic was at 1.5 exabytes at the end of 2013. Not surprisingly, this growth meant that mobile data traffic alone in 2014 was 30 times higher than the traffic…

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Just how Important is Technology and Innovation for Customer Data?

Australia

The need to innovate is something every business will be familiar with, as well as the necessity of adopting new technologies. In fact, a new report from Microsoft has found that small and medium businesses (SMBs) in Australia may need to start looking at other nations in the region for inspiration. More effective mastery of customer data is just one area where businesses need to innovate when it comes to technology, and it can prove to be something that offers lasting benefits. SMBs located Down Under could grow as fast…

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