e-commerce

Using Addresses as The Gateway to Spatial Customer Analysis

  A person’s address is a fundamental part of their identity, and accurate addresses are one of the most valuable pieces of customer data your organisation can obtain. For the effective delivery of all manner of services, it’s the first piece of information on the road to understanding your customers. The address itself is important, but once it is accurately verified and tagged with more specific spatial information, it can serve as the gateway to much deeper analysis based on your customers’ spatial location. Greater understanding of the characteristics of people…

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Driving marketing performance with customer data

There is no shortage of great reasons for businesses to transition from traditional, brick-and-mortar storefronts to e-commerce outlets. The reduced need for physical store space, greater convenience for customers who can shop at any time from any location, increased reach – these are just a selection of the valuable benefits to becoming a digital business. Perhaps less well-known, however, are the ways in which you can leverage customer data to improve service and give your organisation a competitive advantage. While it has always been an important element of business strategy, marketing…

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Why e-Commerce Businesses Should use Address Validation Tools

There are no two ways about it – running a successful modern organisation depends on the use of accurate, relevant data. Research from Gartner has indicated that poor data quality is the primary reason behind the failure of business initiatives, and it can also impact labour productivity by as much as 20 per cent.  For e-commerce businesses that rely on efficient delivery services, there is perhaps no data more vital for success than customer address information. While they may seem like a perfectly simple piece of our identities, addresses contain a…

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PAF and G-NAF Address Verification in Harmony

Addresses are the most difficult data to enter correctly. Human error and data inconsistency result in a self-perpetuating cycle of misinformation. Digital, device-based forms of communicating and submitting data can create problems for a business, so having a method of quick, reliable data entry at your fingertips is essential. The main way to solve the issue of inconsistency is to provide tools that allow addresses to be selected from a database of valid address. This ensures that all addresses are accurate and formatted correctly, regardless of when and where they are being…

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Why is Quality Customer Data so Important?

Analytics seems to occupy much of the conversation in the data space: There’s often a significant emphasis placed on why businesses need to get started with analytics and the best ways of doing so. To progress data with an analytics strategy is only part of a larger equation, however, as businesses need to begin with quality data. Data analytics is next to useless without a solid foundation. Data analytics is next to useless without a solid foundation of quality information, a database that only contains relevant and accurate data. Businesses…

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