e-commerce

Maggie Beer selects Harmony Hosted for eCommerce Address Validation Service

Maggie Beer Products looks to improve online customer experience with Harmony Hosted Rapid Address Validation Mastersoft is pleased to announce that it has added the online retail site of Maggie Beer Products (www.maggiebeer.com.au) as a customer for its Harmony Hosted Rapid Address Validation Service. Maggie Beer Products was founded by Maggie Beer, legendary Australian cook, food author, restaurateur and food manufacturer, and her husband, Colin. The team at Maggie Beer Products wanted a reliable and scalable address validation service that provided the optimal customer experience and supported the fastest possible ordering…

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Return to Form: Speeding up Customer Data Entry

For customers visiting your organisation’s website, a smooth and easy journey is critical. Whether shopping through an e-commerce solution, filling out an application or leaving details for a later contact, any delays and disruptions along the way can lead to a negative customer experience and loss of opportunity. In the age we now live in, consumer interactions are all about speed and efficiency. It’s not that we all have less time than we did in the pre-digital era – although that’s undoubtedly a factor – but rather that industry-leading customer…

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Using Addresses as The Gateway to Spatial Customer Analysis

  A person’s address is a fundamental part of their identity, and accurate addresses are one of the most valuable pieces of customer data your organisation can obtain. For the effective delivery of all manner of services, it’s the first piece of information on the road to understanding your customers. The address itself is important, but once it is accurately verified and tagged with more specific spatial information, it can serve as the gateway to much deeper analysis based on your customers’ spatial location. Greater understanding of the characteristics of people…

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Driving marketing performance with customer data

There is no shortage of great reasons for businesses to transition from traditional, brick-and-mortar storefronts to e-commerce outlets. The reduced need for physical store space, greater convenience for customers who can shop at any time from any location, increased reach – these are just a selection of the valuable benefits to becoming a digital business. Perhaps less well-known, however, are the ways in which you can leverage customer data to improve service and give your organisation a competitive advantage. While it has always been an important element of business strategy, marketing…

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The Importance of Phone and Email Verification

While address validation is still an essential part of customer data management, the rapidly increasing use of mobile and e-commerce tools means that mobile phone and email verification is now just as critical. Like so many types of customer data, it’s about accuracy – knowing that the phone number or email address you’re contacting is registered and active. When you’re onboarding a customer and the person enters their name and phone number, for example, it’s possible to  immediately perform a real-time check and see if their details are correct. If…

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Why e-Commerce Businesses Should use Address Validation Tools

There are no two ways about it – running a successful modern organisation depends on the use of accurate, relevant data. Research from Gartner has indicated that poor data quality is the primary reason behind the failure of business initiatives, and it can also impact labour productivity by as much as 20 per cent.  For e-commerce businesses that rely on efficient delivery services, there is perhaps no data more vital for success than customer address information. While they may seem like a perfectly simple piece of our identities, addresses contain a…

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PAF and G-NAF Address Verification in Harmony

Addresses are the most difficult data to enter correctly. Human error and data inconsistency result in a self-perpetuating cycle of misinformation. Digital, device-based forms of communicating and submitting data can create problems for a business, so having a method of quick, reliable data entry at your fingertips is essential. The main way to solve the issue of inconsistency is to provide tools that allow addresses to be selected from a database of valid address. This ensures that all addresses are accurate and formatted correctly, regardless of when and where they are being…

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THE ICONIC selects Harmony Hosted

THE ICONIC is Australia’s number one online retailer recording over 4 million page views per month.  They needed a quick and scalable address validation service to let customers rapidly enter accurate delivery addresses into the checkout page of their iOS app and web site.  They wanted a solution that provided the optimal customer experience that would support the fastest possible ordering process.  It was crucial that the address service would be able to process significant amount of addresses every day.   They chose Harmony Hosted Rapid Address validation to provide a flexible, scalable…

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Why is Quality Customer Data so Important?

Analytics seems to occupy much of the conversation in the data space: There’s often a significant emphasis placed on why businesses need to get started with analytics and the best ways of doing so. To progress data with an analytics strategy is only part of a larger equation, however, as businesses need to begin with quality data. Data analytics is next to useless without a solid foundation. Data analytics is next to useless without a solid foundation of quality information, a database that only contains relevant and accurate data. Businesses…

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How address validation can help your business

It’s really no secret that companies are constantly looking for new ways to increase revenue and improve operational function, but many can make the mistake of simply following new trends. Instead, companies need to consider really effective ways that might not be so readily apparent. A clear example lies with the massive growth in the use of data. Research organisation Gartner recently noted that more than 75 per cent of businesses are either investing or planning to make investments in Big Data in the near future. However, data alone cannot…

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