Geospatial

Using Addresses as The Gateway to Spatial Customer Analysis

  A person’s address is a fundamental part of their identity, and accurate addresses are one of the most valuable pieces of customer data your organisation can obtain. For the effective delivery of all manner of services, it’s the first piece of information on the road to understanding your customers. The address itself is important, but once it is accurately verified and tagged with more specific spatial information, it can serve as the gateway to much deeper analysis based on your customers’ spatial location. Greater understanding of the characteristics of people…

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Adding Value to Your Business Intelligence with Geocoded Addresses

The Geocode National Address File, or G-NAF, is a geocoded resource for mapping purposes, and serves as a powerful way to analyse your data. Containing over 13 million Australian address records and geocodes, the G-NAF provides an authoritative source of information for businesses. This data can be used in a number of extraordinary ways – to determine planning for buildings and utilities, understand patterns in crime, design the most optimal route for postal services and assess an area for risk in the event of a natural disaster. However, spatial data is best understood when visualised…

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Mastersoft Announces PAF and G-NAF Link table

Alone, data isn’t much use to anybody. Isolated and unverified, it has little purpose beyond what is essentially an information opinion. In Australia, at least with regard to addresses, there are two high-quality reference sources available.  The first is the Postal Address File (PAF) – a list of all Australia addresses that Australia Post delivers physical mail to, compiled and managed internally by Australia Post.  The other is the Geocoded National Address File (G-NAF), based on registered sections of land by state and local governments. The G-NAF is collated from a range of…

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Determining the Identity of Your Customers

There’s been a veritable information explosion in the past few years, with the amount of data generated by consumers and businesses proliferating significantly. Cisco announced that the global mobile data traffic grew by 69 per cent last year, with Australian traffic alone growing by 52 per cent from mid-2013 to mid-2014. Come 2020, the data that’s created annually will hit 44 trillion gigabytes. International Data Corporation noted that this wider digital universe is doubling in size every two years. Come 2020, the data that’s created annually will hit 44 trillion gigabytes. While…

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Mastersoft Acquires DataSan, A Salesforce Application

Mastersoft is pleased to announce that it has acquired 100% of DataSan Pty Limited from System Partners. DataSan provides an Address Validation service for Salesforce, and has been servicing customers for more than 7 years.  Mastersoft has been providing software and solutions for managing the quality of customer master data for over 20 years. Mastersoft has the infrastructure and expertise needed to support the DataSan product and users.  We have been an AMAS accredited supplier since the program’s inception in 1999.  We develop and support the Harmony Hosted service, a cloud based,…

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How address validation can help your business

It’s really no secret that companies are constantly looking for new ways to increase revenue and improve operational function, but many can make the mistake of simply following new trends. Instead, companies need to consider really effective ways that might not be so readily apparent. A clear example lies with the massive growth in the use of data. Research organisation Gartner recently noted that more than 75 per cent of businesses are either investing or planning to make investments in Big Data in the near future. However, data alone cannot…

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