Improving Service

Maggie Beer selects Harmony Hosted for eCommerce Address Validation Service

Maggie Beer Products looks to improve online customer experience with Harmony Hosted Rapid Address Validation Mastersoft is pleased to announce that it has added the online retail site of Maggie Beer Products (www.maggiebeer.com.au) as a customer for its Harmony Hosted Rapid Address Validation Service. Maggie Beer Products was founded by Maggie Beer, legendary Australian cook, food author, restaurateur and food manufacturer, and her husband, Colin. The team at Maggie Beer Products wanted a reliable and scalable address validation service that provided the optimal customer experience and supported the fastest possible ordering…

Read this post

Return to Form: Speeding up Customer Data Entry

For customers visiting your organisation’s website, a smooth and easy journey is critical. Whether shopping through an e-commerce solution, filling out an application or leaving details for a later contact, any delays and disruptions along the way can lead to a negative customer experience and loss of opportunity. In the age we now live in, consumer interactions are all about speed and efficiency. It’s not that we all have less time than we did in the pre-digital era – although that’s undoubtedly a factor – but rather that industry-leading customer…

Read this post

Using Addresses as The Gateway to Spatial Customer Analysis

  A person’s address is a fundamental part of their identity, and accurate addresses are one of the most valuable pieces of customer data your organisation can obtain. For the effective delivery of all manner of services, it’s the first piece of information on the road to understanding your customers. The address itself is important, but once it is accurately verified and tagged with more specific spatial information, it can serve as the gateway to much deeper analysis based on your customers’ spatial location. Greater understanding of the characteristics of people…

Read this post

Optimising Your Call Centre Teams with IT

For businesses in a number of industries, the call centre is the most critical customer-facing element. When fielding enquiries, reaching out with new marketing campaigns and gathering valuable customer data, there are few better ways for your workforce to directly engage with your audience. That said, even the most effective call centre teams can be hamstrung without the best possible technology helping them communicate. So how can your organisation use IT solutions to optimise every customer interaction and deliver an experience fit for modern consumers? When gathering customer data, call centres…

Read this post

Improving Service as a Customer Data-Driven Business

Every organisation in Australia and New Zealand deals with data in some capacity. What separates the leading businesses from the followers, however, is how they integrate that data into their operations and workflows. Effective data management can transform the performance of a company, offering insight into customer activities and desires, productivity and efficiency benefits, and improved reporting and strategising. So how can your business go from being a follower to a leader, unlocking the potential buried in your customer data? Getting the most from customer data starts with your company…

Read this post

Software for Building a Real-Time View of Customers

In the pursuit of optimal service, there are few assets your business has as valuable as your customer information. Leveraging that data efficiently is critical to most business interactions, so it must be made accessible to customer-facing members of your organisation through intuitive, user-friendly systems. Having data located in different internal systems can inhibit your ability to retrieve and utilise customer information. A traditional data search platform involves entering customer details into a screen, waiting to see what information is returned and then possibly repeating the process if that search doesn’t yield the…

Read this post

How Valuable is Customer Retention?

Customer Retention

Operating a business in the digital era is full of complex challenges. Relinquishing legacy processes to adopt innovative new solutions, transitioning to online and cloud-based applications, implementing mobile means of working for the next generation of employees – these are just a few of the difficulties faced by modern organisations. That said, few shifts have had the same impact as the control customers now have over their engagement with your organisation. Forrester notes that we are now living in the “age of the customer”, a time in history where “the…

Read this post

Driving marketing performance with customer data

There is no shortage of great reasons for businesses to transition from traditional, brick-and-mortar storefronts to e-commerce outlets. The reduced need for physical store space, greater convenience for customers who can shop at any time from any location, increased reach – these are just a selection of the valuable benefits to becoming a digital business. Perhaps less well-known, however, are the ways in which you can leverage customer data to improve service and give your organisation a competitive advantage. While it has always been an important element of business strategy, marketing…

Read this post

The Importance of Phone and Email Verification

While address validation is still an essential part of customer data management, the rapidly increasing use of mobile and e-commerce tools means that mobile phone and email verification is now just as critical. Like so many types of customer data, it’s about accuracy – knowing that the phone number or email address you’re contacting is registered and active. When you’re onboarding a customer and the person enters their name and phone number, for example, it’s possible to  immediately perform a real-time check and see if their details are correct. If…

Read this post

Why e-Commerce Businesses Should use Address Validation Tools

There are no two ways about it – running a successful modern organisation depends on the use of accurate, relevant data. Research from Gartner has indicated that poor data quality is the primary reason behind the failure of business initiatives, and it can also impact labour productivity by as much as 20 per cent.  For e-commerce businesses that rely on efficient delivery services, there is perhaps no data more vital for success than customer address information. While they may seem like a perfectly simple piece of our identities, addresses contain a…

Read this post