Information Management

Spring Cleaning your Customer Data

 Spring is well and truly underway, and as the weather warms we have entered the traditional time for cleaning in anticipation of another long summer. It’s not just homeowners who can make the most of the changing seasons, however – businesses should use this time as a reminder of the importance of having clean, accurate data. As the digital age has progressed and many businesses have found themselves needing to rapidly implement modern data management solutions, it’s not unexpected that quality has been sacrificed in favour of haste. It’s precisely…

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Improving Service as a Customer Data-Driven Business

Every organisation in Australia and New Zealand deals with data in some capacity. What separates the leading businesses from the followers, however, is how they integrate that data into their operations and workflows. Effective data management can transform the performance of a company, offering insight into customer activities and desires, productivity and efficiency benefits, and improved reporting and strategising. So how can your business go from being a follower to a leader, unlocking the potential buried in your customer data? Getting the most from customer data starts with your company…

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Driving marketing performance with customer data

There is no shortage of great reasons for businesses to transition from traditional, brick-and-mortar storefronts to e-commerce outlets. The reduced need for physical store space, greater convenience for customers who can shop at any time from any location, increased reach – these are just a selection of the valuable benefits to becoming a digital business. Perhaps less well-known, however, are the ways in which you can leverage customer data to improve service and give your organisation a competitive advantage. While it has always been an important element of business strategy, marketing…

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Why You Don’t have a Single Customer View

A Single Customer View (SCV) delivers a common view of your customer information across all lines of business. There is an abundance of evidence of the advantages an SCV delivers, and most organisations believe achieving a single customer view is important to their business. Yet surveys in the US and Europe estimate that only between 12% and 25% of organisations have successfully implemented an SCV, and between 25% and 30% are planning to deploy one over the following 12-18 months. The reasons given to explain why organisations have not successfully implemented…

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Does Mobile Data Traffic Growth Pose a Management Issue?

Mobile-Management-Risk

Mobile device popularity has grown substantially in recent years, as businesses and consumers start to adopt smartphones and tablets for everything from finances to interacting with customers and companies. In fact, research from Cisco found that mobile data traffic grew by a total of 69 per cent in 2014, reaching 2.5 exabytes per month at the end of the year. For reference, data traffic was at 1.5 exabytes at the end of 2013. Not surprisingly, this growth meant that mobile data traffic alone in 2014 was 30 times higher than the traffic…

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Is it Time to Improve the Quality of Your Data?

Big Data

In 2015, collecting data is no longer an issue for companies, thanks to the rapid uptake of new technology. The proliferation of information now means that every organisation has ample opportunities to gather and analyse data in order to drive business performance. According to research from the University of Southern California, the amount of data stored by humans reached 295 exabytes in 2011 – that’s 295 billion gigabytes. Since then, the amount of data has likely increased at an exponential rate. If anything, businesses now have access to an excess…

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Data growth and customer synergies

It’s no secret that recent years have seen a profound development in how companies view and deal with data. Whereas information itself may have once been viewed as the end goal, now organisations are thinking more about how to use this information to grow and influence the business. A significant number of companies are starting to see the true value in Big Data. Research firm Gartner mentioned this shift in previous research, finding that a significant number of companies were considering investments in so-called ‘Big Data’ initiatives in the next…

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How Companies are Tackling Data Management

data management

The term Big Data has gained significance in recent years, as businesses start to consider the benefits of access to significant quantities of information. Essentially meaning large sets of information, whether that’s customer data or information related to the business, Big Data has numerous applications. In fact, this breadth of applications is the reason many businesses across the globe are starting to take advantage of the trend. A study from Accenture Insights surveyed 1,000 respondents from a number of companies, all of which had proceeded with a Big Data project. A significant 89…

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Spending on Data Infrastructure Continues to Grow, But Data Quality is Key

Across the globe, spending on data infrastructure climbs higher every year. In fact, Gigaom noted that Google alone spent nearly US$11 billion throughout 2014 on real estate, equipment and data centre construction. The fourth quarter alone saw the company’s spending hit $3.5 billion. This isn’t exclusive to the search giant, as other organisations around the world are starting to see the value in access to massive quantities of data, and are taking action to gather it effectively. However, businesses can’t simply lock information in a data centre and expect to derive value…

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