SaaS

The Cloud Alone Cannot be Used to Drive IT Efficiencies

Cloud computing has become a powerful technology for consumers and businesses alike, as a way of making storage cheaper and easier to manage. It has also been a driver in enabling staff to work remotely and bringing down costs across the board. While initial cloud offerings may have seemed bare bones, the proliferation of the technologies has led to the rise of a number of new use cases. The scalability and cost benefits of cloud computing are now being used for a significant number of purposes within businesses, including improving the…

Read this post

Data enhancement: A necessary undertaking

Data Enhancement

No matter the industry, data has come to play an important role in all aspects of business operations. Companies such as Boeing use data to test engines and tech giants like Microsoft gather thousands of terabytes from large data centres. On a smaller scale, many businesses across the globe depend on access to customer data to form stronger relationships and subsequently pull ahead of competitors. As many will likely guess, the quality of this data is of the utmost importance. For example, how can a company expect to understand a particular market…

Read this post

Just how Important is Technology and Innovation for Customer Data?

Australia

The need to innovate is something every business will be familiar with, as well as the necessity of adopting new technologies. In fact, a new report from Microsoft has found that small and medium businesses (SMBs) in Australia may need to start looking at other nations in the region for inspiration. More effective mastery of customer data is just one area where businesses need to innovate when it comes to technology, and it can prove to be something that offers lasting benefits. SMBs located Down Under could grow as fast…

Read this post

Spending on Data Infrastructure Continues to Grow, But Data Quality is Key

Across the globe, spending on data infrastructure climbs higher every year. In fact, Gigaom noted that Google alone spent nearly US$11 billion throughout 2014 on real estate, equipment and data centre construction. The fourth quarter alone saw the company’s spending hit $3.5 billion. This isn’t exclusive to the search giant, as other organisations around the world are starting to see the value in access to massive quantities of data, and are taking action to gather it effectively. However, businesses can’t simply lock information in a data centre and expect to derive value…

Read this post