Single Customer View

Using Addresses as The Gateway to Spatial Customer Analysis

  A person’s address is a fundamental part of their identity, and accurate addresses are one of the most valuable pieces of customer data your organisation can obtain. For the effective delivery of all manner of services, it’s the first piece of information on the road to understanding your customers. The address itself is important, but once it is accurately verified and tagged with more specific spatial information, it can serve as the gateway to much deeper analysis based on your customers’ spatial location. Greater understanding of the characteristics of people…

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Improving Service as a Customer Data-Driven Business

Every organisation in Australia and New Zealand deals with data in some capacity. What separates the leading businesses from the followers, however, is how they integrate that data into their operations and workflows. Effective data management can transform the performance of a company, offering insight into customer activities and desires, productivity and efficiency benefits, and improved reporting and strategising. So how can your business go from being a follower to a leader, unlocking the potential buried in your customer data? Getting the most from customer data starts with your company…

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Software for Building a Real-Time View of Customers

In the pursuit of optimal service, there are few assets your business has as valuable as your customer information. Leveraging that data efficiently is critical to most business interactions, so it must be made accessible to customer-facing members of your organisation through intuitive, user-friendly systems. Having data located in different internal systems can inhibit your ability to retrieve and utilise customer information. A traditional data search platform involves entering customer details into a screen, waiting to see what information is returned and then possibly repeating the process if that search doesn’t yield the…

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The Why and the How of Data De-duping

Businesses that manage significant quantities of data, whether it’s information relating to customers or the organisation as a whole, will understand the need to keep this information in order. This means carrying out a number of data management processes including verification, putting rules in place and the process of de-duplication, or de-duping. For those organisations yet to carry out any sort of data enhancement or management, here is the how and the why of data de-duping. There’s no getting around it, customer IDs are nearly entirely subjective. The why There’s no…

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CRM data duplication: Understanding and tackling the issue

Businesses often have a substantial amount to manage when it comes to data. It’s necessary to ensure information is always kept secure, easy to access when it’s required and a non-issue to archive when it eventually becomes redundant. For those companies running customer relationship management (CRM) systems, however, there’s an even more important issue to be aware of: data duplication. This is a problem that’s not easy to solve, and can often require the use of new solutions and even a shift in company culture. In certain circumstances, it could…

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Data enhancement: A necessary undertaking

Data Enhancement

No matter the industry, data has come to play an important role in all aspects of business operations. Companies such as Boeing use data to test engines and tech giants like Microsoft gather thousands of terabytes from large data centres. On a smaller scale, many businesses across the globe depend on access to customer data to form stronger relationships and subsequently pull ahead of competitors. As many will likely guess, the quality of this data is of the utmost importance. For example, how can a company expect to understand a particular market…

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How Big of a Problem is Misconfigured Data?

Data is now everywhere. It’s gathered by countless organisations, consumers provide it to businesses through a multitude of channels and the amount continues to tick upwards. This is for good reason, too, as data that’s relevant to a company can prove extremely valuable. Organisations are able to better understand particular markets and develop new marketing and sales strategies in line with customer expectations. Given the growing importance of this information, many would think that effective data management is a top priority for many businesses. According to new research from Swedish firm BinaryEdge, this…

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Do You Know Who Your Customers Are?

customer data

Understanding customers is something nearly every business will struggle with, and knowing what they want is critical to the success of an organisation. This is where the proliferation of data poses a real problem, as growing quantities of information gathered by businesses can make it difficult to really identify individual customers. In turn, this means it can be an issue to get an accurate idea of who they are in order to build sustainable relationships. To understand customers and solve this 21st century problem, businesses will have to consider a truly 21st…

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Data Management to Play a Key Role in Digital Future

Australia is currently in a state of transition. An economy that was built on a foundation of traditional industries is now needing to adapt to an era where technology is at the forefront of objectives, and the quality of data and customer expectations are more crucial than ever before. In a recent report titled ‘CSIRO Strategy 2020: Australia’s Innovation Catalyst’, research organisation CSIRO explored what Australia needs to do in order to innovate over the next few years. Data management is going to play an important role throughout this transitory period. “Innovation is rarely…

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Why You Don’t have a Single Customer View

A Single Customer View (SCV) delivers a common view of your customer information across all lines of business. There is an abundance of evidence of the advantages an SCV delivers, and most organisations believe achieving a single customer view is important to their business. Yet surveys in the US and Europe estimate that only between 12% and 25% of organisations have successfully implemented an SCV, and between 25% and 30% are planning to deploy one over the following 12-18 months. The reasons given to explain why organisations have not successfully implemented…

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