Single Customer View

With Businesses Producing More Data Than Ever Before, Data Management is Key

Data is important. In many cases it’s the lifeblood of modern organisations, regardless of whether they’re small local companies or large multinationals. While management of this information may have been a non-issue in the past, significant growth is starting to change this. In fact, Oracle has found that organisations are now producing more data than ever before, and research from Telsyte has noted that 70 per cent of Australian organisations with 200 employees or more will become data-driven come 2019. Importantly, the Oracle report stated that this data is also becoming fragmented and inconsistent….

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A Closer Look at the Importance of Data Matching

harmony match

When the information of a customer is entered into a computer system, there’s a good chance that the details will differ depending on who actually enters it. For example, the worker who puts the name of a customer or their address into the system will likely change it due to a number of factors. This could be based on how they’ve heard the name or address spelled in the past, or how the customer pronounces it. There’s really no avoiding this, however, and as long as employees are entering data…

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Determining the Identity of Your Customers

There’s been a veritable information explosion in the past few years, with the amount of data generated by consumers and businesses proliferating significantly. Cisco announced that the global mobile data traffic grew by 69 per cent last year, with Australian traffic alone growing by 52 per cent from mid-2013 to mid-2014. Come 2020, the data that’s created annually will hit 44 trillion gigabytes. International Data Corporation noted that this wider digital universe is doubling in size every two years. Come 2020, the data that’s created annually will hit 44 trillion gigabytes. While…

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Data growth and customer synergies

It’s no secret that recent years have seen a profound development in how companies view and deal with data. Whereas information itself may have once been viewed as the end goal, now organisations are thinking more about how to use this information to grow and influence the business. A significant number of companies are starting to see the true value in Big Data. Research firm Gartner mentioned this shift in previous research, finding that a significant number of companies were considering investments in so-called ‘Big Data’ initiatives in the next…

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