Does Mobile Data Traffic Growth Pose a Management Issue?


Mobile device popularity has grown substantially in recent years, as businesses and consumers start to adopt smartphones and tablets for everything from finances to interacting with customers and companies.

In fact, research from Cisco found that mobile data traffic grew by a total of 69 per cent in 2014, reaching 2.5 exabytes per month at the end of the year. For reference, data traffic was at 1.5 exabytes at the end of 2013. Not surprisingly, this growth meant that mobile data traffic alone in 2014 was 30 times higher than the traffic of the entire internet in the year 2000.

In Australia, as reported by the Australian Communications and Media Authority, mobile data traffic climbed by 52 per cent from mid-2013 to mid-2014.

Mobile data traffic grew by a total of 69 per cent in 2014.

With such substantial growth comes opportunities for businesses, but also a need to consider more effective ways of actually managing the information. After all, data is next to useless without proper controls.

Mobile data continues to proliferate

The research from Cisco shows substantial growth in mobile data, and a new release from Gartner has shown the same thing is likely to happen this year.

Gartner research noted that data traffic across the globe could increase by a total of 59 per cent this year, and on through to 2018. The growth isn’t altogether surprising, especially given the growing capabilities of mobile devices.

“Mobile data traffic is soaring worldwide, more than tripling by 2018,” said Gartner Research Director Jessica Ekholm. “New, fast mobile data connections (3G and 4G) will grow more slowly, from 3.8 billion in 2015 to 5.1 billion in 2018, as users switch from slower 2G connections and consume more mobile data.”

So what does this mean for companies? With mobile data growth on such a substantial upswing, businesses will need to be prepared to make use of the data they have access to. In turn, these data control approaches can be utilised for all future information.

Addressing the issue through data enhancement

Growing mobile data means businesses will have access to greater quantities of customer information, as customers will be using mobile devices to interact with companies in a greater capacity. Thankfully, effective management isn’t an altogether difficult prospect.

Data enhancement from Mastersoft is the tool required for better control over customer information. As data continues to proliferate throughout the next few years, various Data Enhancement modules can be some of the most useful solutions for more effective management. These can help with:

1) Validation

Confirm the validity of data, whether it’s mobile phone numbers, email addresses or even physical addresses. This is accomplished by searching on active data verifications services or even using reference data sets.

2) Address geocoding

Determining the location of an address can often be a difficult task, but it’s one that’s made easy with address geocoding. This process involves matching the address in a system to a geocoded set of data. Businesses then have access to location-correct information.

3) Profiling

By analysing gathered data and providing multiple views of completeness, as well as common terms and frequency, it’s easier to see the state of data and documents, and find out what’s required for any follow-up steps.

Mobile data, and more standard forms of data, are set to continue growing at a rapid pace for the foreseeable future, as both businesses and consumers start to use mobile devices and new digital technologies in greater numbers. This means greater data control is essential, and it’s something businesses need to start thinking about.

Get in touch with Mastersoft if you’re interested in learning more about synchronised and consistent customer information control within your organisation.