It’s really no secret that companies are constantly looking for new ways to increase revenue and improve operational function, but many can make the mistake of simply following new trends.
Instead, companies need to consider really effective ways that might not be so readily apparent.
A clear example lies with the massive growth in the use of data. Research organisation Gartner recently noted that more than 75 per cent of businesses are either investing or planning to make investments in Big Data in the near future. However, data alone cannot improve how a company operates or increase the amount of revenue, such improvements come from bettering the underlying processes.
One of these is the process of address validation.
As noted above, trends such as Big Data cannot improve a business by themselves, companies need to ensure that information is actually being managed correctly.Understanding the underlying
“Data management plays a significant role in an organisations’ ability to generate revenue, control costs and mitigate risks,” a report from the American Institute of CPAs noted.
“Successfully being able to share, store, protect and retrieve the ever-increasing amount of data can be the competitive advantage needed to grow in today’s business environment.”
Here is just one example: if a business has thousands of customer names stored in a database, but they’re all in different formats, it’s going to be necessary to actually sort through all of the information.
Address validation is the necessary process for those businesses wanting to sort out customer addresses, and ensure this data is actually usable and accessible.
Staff can easily locate the addresses of customers with auto-complete searching.
Utilising address verification
By using address validation through Harmony Hosted, businesses are able to essentially ensure that all addresses are both accurate and complete. This is accomplished through an array of processes that cross-check addresses against proven databases.
Once in place, a business will be able to ensure that address data is dependable and easy to use.
In addition, staff can easily locate the addresses of customers with auto-complete searching. Geocoding means businesses can have latitude and longitude data added to each address on entry, making it easy to see where most customers are located.
For those companies utilising CRM software, Harmony Hosted makes use easy thanks to native integration.
Processes like address validation are only going to become more important as data trends continue to take off, and companies would be wise to put such processes in place early.