Customer Data Mastering
Customer information is spread across your systems, and many systems contain duplicate customer data. This fragmentation makes finding the right information slow and difficult.
Customer Data Mastering manages the links between customer records across your systems, so that subject matter is always linked to the right customer. This is essential for any SCV or MDM platform.
Customer Data Mastering
Customer Data Management (CDM) establishes a single point of reference for customer master data across all your systems:
- Name
- Address
- Date of Birth
- Phone numbers
- email addresses
- ID numbers
So instead of multiple versions of customer details, your systems can reference a single set of information that is constantly updated.
This has significant benefits for all your business applications.
How CDM adds Value
CDM eliminates duplicate and inconsistent customer master records. This provides important benefits, such as:
- Eliminates multiple entries for the same customer across systems.
- Creates a Customer Master that is complete and accurate, for sustainable relationship management.
- Synchronises accurate customer information across systems.
- Links subject data for the same customer wherever it is stored.
- Dramatically reduces the time to locate the right information for a customer.
