Customer Synergies

• Eliminate issues arising from multiple entries for the same customer appearing in several systems
• Create complete and accurate master customer data for sustainable relationship management
• Synchronise accurate customer relationships across all your systems

Customer Linking and Business Views are collectively the process of creating a logical link between records. We work to identify existing relationships between data. This process gives you a greater insight into patterns that exist in your data and a deeper understanding of relationships between customers.

De-duplication involves identifying those records that represent the same customer based on pre-defined criteria. Decisions on merging files are made and managed accordingly.

A Single customer view provides a unified, single view of customers that may reside across multiple systems. Mastersoft creates and manages the customer relationships and links that are the foundation of a single view of customers across your organisation.

MDM or Master Data Management in business involves the processes, governance, policies, standards and tools that consistently define and manage the critical data of an organisation to provide a single point of reference.

Data Matching compares one or more data sets to a set of pre-defined data matching rules in order to identify relationships within or across the data sets. We help you to establish pre-defined match classifications to get the most relevant match results across your data.