Data Enhancement
Data is one of the most valuable assets within an organisation. It needs to be accurate, complete and available at all times. Our services facilitate a deeper understanding of the structure and relationship of your data for better business decisions. We can deliver all or parts of our Data Enhancement modules to meet your needs.
Profiling
This is the first step in any data enhancement service. It involves analysing the data and providing different views of completeness, common terms, and frequency. Profiling shows the state of the data and documents what is required for the next steps of cleansing and matching.
Cleansing & Standardising
Cleansing is the process of enhancing data by filtering out unwanted data elements, and enriching the quality of the existing data.
Standardisation enhances data elements by regulating common terms, such a St toStreet or AU to Australia. Terms are defined by an agreed and consistent set across the data system.
Validation
Verify address, mobile phone numbers and email addresses. Confirm their validity by searching on active data verification services or using reference data sets such as Australia Post Postal Address File and SendRight Sources of Truth.
Address Geocoding
Geocoding an address involves matching the address to a geocoded data set and appending latitude and longitude to varying levels of accuracy, depending on the quality of the address.
Knowledge Extensions
Knowledge extensions allow you to enhance your business processes by connecting your data to other meaningful data sets appending socio-economic, risk or other marketing information. This could involve mapping your data where we help you visualize your customer location data for proximity, routing and other GIS applications.
Statement of Accuracy (SoA)
(New Zealand)
A SoA certificate certifies your address data is of a high level of accuracy. An address accuracy score of 85% will enable you to receive the highest bulk mailing discount. We are able to assess the current level of accuracy and analyse those records that are not valid. We then provide recommendations for the process to cleanse data to increase the accuracy score.
