customer data management

Why is Quality Customer Data so Important?

Analytics seems to occupy much of the conversation in the data space: There’s often a significant emphasis placed on why businesses need to get started with analytics and the best ways of doing so. To progress data with an analytics strategy is only part of a larger equation, however, as businesses need to begin with quality data. Data analytics is next to useless without a solid foundation. Data analytics is next to useless without a solid foundation of quality information, a database that only contains relevant and accurate data. Businesses…

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