Data Governance

How to develop a data governance framework

Between downloading white papers and submitting enquiries to contact centres, there are dozens of ways customers interact with your business. If your customer data is accurate and well managed, you can study it to inform business actions. However, those decisions must adhere to a framework that ensures the quality and security of the information for which you are responsible. Creating a data governance framework In 2007, University of Arkansas at Little Rock’s Department of Information Science Chairwoman Elizabeth Pierce delivered a presentation on data governance at the Massachusetts Institute of…

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Are you ignoring the value of customer data?

Information has become an essential resource of the modern business, used by companies both small and large across a significant number of industries and sectors. These are the organisations that take on large quantities of customer data as a way of better understanding specific market niches and attracting new customers. However, even though there’s significant value to be found in utilising this data, many organisations are choosing to ignore it. Information has become an essential resource of the modern business. A new study from Gartner has found that this is…

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Do You Know Who Your Customers Are?

customer data

Understanding customers is something nearly every business will struggle with, and knowing what they want is critical to the success of an organisation. This is where the proliferation of data poses a real problem, as growing quantities of information gathered by businesses can make it difficult to really identify individual customers. In turn, this means it can be an issue to get an accurate idea of who they are in order to build sustainable relationships. To understand customers and solve this 21st century problem, businesses will have to consider a truly 21st…

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The Time is Now for Data Governance

Data Governance

As with numerous IT trends, many businesses are likely to have initially shied away from Big Data, citing cost and difficulties with implementation as prohibitive factors. However, the proliferation of useful data thanks to customer sharing, sensors and other technology means that it’s now easier than ever for companies to take advantage of these large sets of information. The data is accessible, and businesses just need to ensure that it’s at the right level of quality. This piece will take a closer look at why now is the time for Big Data, and…

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Data is a Core Strategic Asset

Data Governance

Ram Kumar was Mastersoft’s Chief Architect for 8 years.  He is now Director of Enterprise Information Management at IAG. He is an international authority on information management with a long list of achievements too numerous to list here. Here is an interview Ram gave with Leon Young from Aurec that recently appeared on LinkedIn Pulse. In this interview Ram talks about data and information management in its widest and deepest sense: how data drives business outcomes, the data driven organisation, managing unstructured data; and much more. Ram’s views and advice are…

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How Companies are Tackling Data Management

data management

The term Big Data has gained significance in recent years, as businesses start to consider the benefits of access to significant quantities of information. Essentially meaning large sets of information, whether that’s customer data or information related to the business, Big Data has numerous applications. In fact, this breadth of applications is the reason many businesses across the globe are starting to take advantage of the trend. A study from Accenture Insights surveyed 1,000 respondents from a number of companies, all of which had proceeded with a Big Data project. A significant 89…

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