dedupe

The Why and the How of Data De-duping

Businesses that manage significant quantities of data, whether it’s information relating to customers or the organisation as a whole, will understand the need to keep this information in order. This means carrying out a number of data management processes including verification, putting rules in place and the process of de-duplication, or de-duping. For those organisations yet to carry out any sort of data enhancement or management, here is the how and the why of data de-duping. There’s no getting around it, customer IDs are nearly entirely subjective. The why There’s no…

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