duplication

CRM data duplication: Understanding and tackling the issue

Businesses often have a substantial amount to manage when it comes to data. It’s necessary to ensure information is always kept secure, easy to access when it’s required and a non-issue to archive when it eventually becomes redundant. For those companies running customer relationship management (CRM) systems, however, there’s an even more important issue to be aware of: data duplication. This is a problem that’s not easy to solve, and can often require the use of new solutions and even a shift in company culture. In certain circumstances, it could…

Read this post