MDM

Determining the Identity of Your Customers

There’s been a veritable information explosion in the past few years, with the amount of data generated by consumers and businesses proliferating significantly. Cisco announced that the global mobile data traffic grew by 69 per cent last year, with Australian traffic alone growing by 52 per cent from mid-2013 to mid-2014. Come 2020, the data that’s created annually will hit 44 trillion gigabytes. International Data Corporation noted that this wider digital universe is doubling in size every two years. Come 2020, the data that’s created annually will hit 44 trillion gigabytes. While…

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Why is Quality Customer Data so Important?

Analytics seems to occupy much of the conversation in the data space: There’s often a significant emphasis placed on why businesses need to get started with analytics and the best ways of doing so. To progress data with an analytics strategy is only part of a larger equation, however, as businesses need to begin with quality data. Data analytics is next to useless without a solid foundation. Data analytics is next to useless without a solid foundation of quality information, a database that only contains relevant and accurate data. Businesses…

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Data growth and customer synergies

It’s no secret that recent years have seen a profound development in how companies view and deal with data. Whereas information itself may have once been viewed as the end goal, now organisations are thinking more about how to use this information to grow and influence the business. A significant number of companies are starting to see the true value in Big Data. Research firm Gartner mentioned this shift in previous research, finding that a significant number of companies were considering investments in so-called ‘Big Data’ initiatives in the next…

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