Why You Don’t have a Single Customer View

A Single Customer View (SCV) delivers a common view of your customer information across all lines of business. There is an abundance of evidence of the advantages an SCV delivers, and most organisations believe achieving a single customer view is important to their business. Yet surveys in the US and Europe estimate that only between 12% and 25% of organisations have successfully implemented an SCV, and between 25% and 30% are planning to deploy one over the following 12-18 months. The reasons given to explain why organisations have not successfully implemented…

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