social media

Is your social media presence supported by the right data?

Many organisations are looking to invest in services that can help them make the most of their social media presence. In every sector, organisations are looking to become more social in order to drive engagement and, ultimately, their bottom line. However, it can be incredibly difficult to measure and understand the impact of data on an organisation’s social media efforts. Gathering and understanding the diverse and often incomplete information that individuals publish online can make it difficult to find actionable insights. To achieve this, many organisations are now relying on…

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