VIX Verify Change of Ownership

As of 22 October 2018, VIX Verify has been acquired by GBG, the global identity data intelligence specialist.

VIX Verify and GBG share the same DNA, having both built successful businesses which focus on providing identity verification and location intelligence services. The two companies also operate in similar sectors with blue-chip customers in financial services, retail and gaming.

As a combined entity, the GBG / VIX Verify and Mastersoft Group will be able to offer its customers a global end-to-end solution that provides business intelligence by leveraging data and technology from a single vendor. This is something that clearly sets it apart from competitors. The companies will also use this opportunity to combine its resources to deliver best of breed products to its ANZ and Asian customers.

Announcing the change of ownership, James Smith, Chief Executive of VIX Verify, said:
“We are really excited about becoming part of the GBG family. We’ve known the GBG team for a number of years and we’re delighted to take this opportunity to combine our resources to accelerate our growth in Australia, New Zealand and internationally. We’re sure that GBG is a good partner for our customers, home for our people and that we can provide both with greater opportunities as we bring the businesses together.”

Chris Clark, Chief Executive of GBG, said:
“I am delighted to announce the acquisition of VIX Verify. Its established track record of providing identity and location verification solutions will support our growing business in Australia and New Zealand.

There are clear growth opportunities between GBG and VIX Verify and this acquisition is a logical step in our strategy to expand internationally, extend the services we offer existing customers and increase our share in existing markets. VIX Verify has a trusted management team with a like-minded culture, and we are excited to welcome this experienced group of people into GBG.”

About VIX Verify
VIX Verify encompasses a number of leading brands in the identity and addressing software space including greenID and Mastersoft’s Harmony Series. VIX Verify’ s customers in Australia and New Zealand look to them to help validate the identity of customers, confirm addresses and enable trust.

About Mastersoft Group
Mastersoft, is a member of the VIX Verify Group. Mastersoft is the leading provider of data quality, data visualisation and address validation software and services to blue-chip companies and governments agencies across Australia and New Zealand for over 35 years.

Its expertise in customer master data has been built by working with clients in a wide range of industry sectors such as finance, insurance, superannuation; e-commerce and government.

Mastersoft has designed and developed reasoning-based technologies that provide powerful cleansing, standardisation, validation and matching services. These outcomes deliver accurate quality customer master data for use in critical business applications and decision-making.

About GBG
GBG’s innovative technology leads the world in location intelligence, detects fraud and enables it to verify the identity of 4.4 billion people globally. GBG’s products are built on an unparalleled breadth of data obtained from over 200 global partners.

GBG is headquartered in the UK, with over 800 team members across 18 countries. It works with clients in 79 countries, including some of the best-known businesses around the world, ranging from US e-commerce giants to Asia’s biggest banks and European household brands.